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Matharu, Sukhjeet
- A Comparative Study of Mobile Banking Services in Public and Private Sector Banks
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1 Assistant Professor, Department of Systems, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
2 Assistant Professor, Department of Finance, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
3 Assistant Professor, Department of Maths and Statistics, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
1 Assistant Professor, Department of Systems, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
2 Assistant Professor, Department of Finance, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
3 Assistant Professor, Department of Maths and Statistics, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
Source
International Journal of Marketing and Business Communication, Vol 2, No 3 (2013), Pagination: 41-48Abstract
Fierce competition in the banking industry in India has compelled the banks to be creative and innovative by offering value added services. In an attempt to cater to the ever increasing consumer expectations and demand, the banking industry has adopted mobile banking to offer banking services at the convenience and comfort of its customers. Mobile banking in India is still at a nascent stage. At the same time, many service providers are making substantial investments to take advantage of the business opportunities offered by wireless technology. So there is a need to understand the bank customers' acceptance of this service and to examine the factors affecting their intentions to use mobile banking. But, none of the researches contributes to compare the mobile banking services in public and private sector banks. This study was undertaken to understand the difference in customer perception regarding mobile banking services provided by public and private sector banks and to predict the relationship of usage of mobile banking services with its determinants separately in both public and private sector banks. Regression Analysis and Anova were used for data analysis.Keywords
Mobile Banking, Public Sector Banks, Private Sector Banks, Usage
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- A Comparative Study between Usa and India on Factors Affecting Online Shopping
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Authors
Affiliations
1 Assistant Professor, Department of Systems, Prestige Institute of Management & Research, Indore, Madhya Pradesh, IN
2 Assistant Professor, Department of Maths and Statistics, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
3 Assistant Professor, Department of Finance, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
1 Assistant Professor, Department of Systems, Prestige Institute of Management & Research, Indore, Madhya Pradesh, IN
2 Assistant Professor, Department of Maths and Statistics, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
3 Assistant Professor, Department of Finance, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
Source
International Journal on Customer Relations, Vol 1, No 2 (2013), Pagination: 1-7Abstract
Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. Retailers, real estate developers, and urban planners are interested in the geographic distribution of online buyers. Hence, this study was undertaken to compare the perception of customers of India and USA regarding online shopping. 250 respondents were approached from different cities of India and USA. The respondents were asked to give the online responses for the designed questionnaire in Google doc. The results of online survey were analyzed using t-test for the different factors contributing to online shopping. A significant difference was observed for the product constituent factor, while no significant difference was observed for all other factors related to consumer perception of India and USA related to online shopping. This research paper also focuses on the difference in the perception of consumers of India and USA towards online products and online payment mechanismKeywords
Online Shopping, Product, Accessibility, Security etcReferences
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- Usage of E-Books by Teaching Professionals: An Empirical Study
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Authors
Affiliations
1 Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
1 Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
Source
Journal of Applied Information Science, Vol 1, No 2 (2013), Pagination: 21-33Abstract
Today, a greater number of electronic resources are available for retrieving information but locating relevant information in a timely manner is critical for teaching profession. Electronic books (eBooks) are one way to enhance the digital library with global 24-hours-a-day and 7-days-a-week access to easy, quick, and effective information. During the last decade, libraries and publishers have made a successful move in providing online journals and database. But, the perspective of teaching professionals and academicians on e-books is unrevealed. Electronic textbooks and reading devices had to improve teaching professionals learning experience, in order to be effective. The study was undertaken to investigate the extent of usage and acceptability of e-books from teaching professionals perspective. This study is also undertaken to examine the difference in perception of usage of e-books on the basis of teaching professionals of varied discipline of management courses. This study is based on the primary data collected from 150 respondents in Indore city. Results of this study will be beneficial to authors/ publishers uploading their e-books.Keywords
E-books, Teaching Professionals, Management Courses- Impact of Demographics of Consumers Towards Online Shopping: A Comparative Study of Online Consumers in India and Us
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Authors
Affiliations
1 Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
1 Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
Source
International Journal on Customer Relations, Vol 2, No 2 (2014), Pagination: 17-25Abstract
In spite of having a considerable number of Internet users and growing organised retail market; the online retailing in India is less than that in USA. It has been speculated that non-availability of proper technology and demographic variables might be the reason for lesser online shopping. Thus, it is important to understand the difference between the perception of USA and Indian online consumers. This study mainly focuses on age, gender, and income group parameters to study the difference between USA and Indian online consumers. Online survey was done to collect the data from the two countries.Keywords
Shopping, Age, Income, Gender.References
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- A Study Forecasting the GDP of India Using ARIMA Model
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PDF Views:106
Authors
Affiliations
1 Prestige Institute of Management and Research, Indore, IN
1 Prestige Institute of Management and Research, Indore, IN
Source
SAMVAD: International Journal of Management, Vol 8 (2015), Pagination:Abstract
In this study one of the most prominent macroeconomic indicators is forecasted for a period till 2020 which is none other than Gross Domestic Product. The historical data for India's GDP is collected from the year 1951 and the growth rates are predicted for the same period on yearly basis. An attempt has been made to apply a-theoretic model for forecasting the Indian GDP and its growth rate i.e., ARIMA (Autoregressive Integrated Moving Average Model) and to evaluate the model's accuracy for the same. It was found that the Indian GDP's potential to grow is higher than what is observed due to adverse reactions. The research will be helpful for identifying the India's potential to grow at macroeconomic front.Keywords
Auto Correlations, Stationarity, ARIMA, GDP, Econometric Models.Full Text
- Profession as the Determinant on the Adoption of e-Taxation
Abstract Views :482 |
PDF Views:184
Authors
Affiliations
1 PIMR, Indore, IN
1 PIMR, Indore, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 13, No 2 (2015), Pagination: 15-23Abstract
e-Taxation is a system for submitting tax documents to the Internal Revenue Service through the internet or direct portal, usually without any paper documents. The overall aim of e-taxation is to replace cumbersome manual and bureaucratic service systems with collaborative, efficient, process-driven and secure online delivery. Cutting edge technologies have made solutions more user-friendly in terms of ease-of-use. Despite the rapid adoption of e- tax filing in many countries, researchers have argued that there might be differences in the perception of people belonging to different professions. The study first emphasises on factors within the Technology Acceptance Model (TAM) that effects the adoption of e-taxation. Then, it focuses on understanding differences in the perception of people belonging to different professions towards e-taxation. The study will serve as a useful guideline for development of strategies in promoting the tax e-filing service in India.Full Text
- Impact of TV and Print Advertising on Buying Behavior: Comparative Study
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PDF Views:117
Authors
Affiliations
1 Prestige Institute o f Management and Research, Indore, IN
2 Prestige Institute of Management, Dewas, IN
1 Prestige Institute o f Management and Research, Indore, IN
2 Prestige Institute of Management, Dewas, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 8, No 1 (2010), Pagination: 75-82Abstract
Globalization has resulted in increased competition due to entry of various global and local players in Indian market. The increasing level of competition and technology advancements has compelled companies to reconsider their marketing strategies. The recent advancement in marketing communication has significantly influenced the advertisement world. The impact of advertising can be observed on determinants like Individual characteristics, social and cultural influences, situational variables etc. This paper experimentally examined the impact of TV and Print media advertising on buying behavior o f customers in varied age groups and marital status. A schedule was prepared in order to investigate influencing factors involved in the buying decision o f the customers. The study revealed that advertisements significantly affect varied age groups, people in different marital status thereby showing considerable impact on their buying behavior. This study can be helpful to advertisers, agencies and advertising researchers in order to achieve advertising effectiveness.Full Text
- Perception of B-School Students towards Entrepreneurship
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PDF Views:0
Authors
Affiliations
1 Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
1 Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
Source
Journal of Entrepreneurship & Management, Vol 3, No 3 (2014), Pagination: 56-62Abstract
Entrepreneurship is seen as significant source for economic growth and development in today's world. Students of higher educational institutes can be considered as the primary resource for future entrepreneurs as education to a great extent influences the creation and development of entrepreneurial attitudes.
Purpose: It is important to identify the characteristics of aspiring entrepreneurs and the variables that influence their entrepreneurial spirit so as to understand the similarities and differences between entrepreneurially oriented male and female students
Methodology: A primary survey was conducted amongst the students of business schools in central India. In this empirical study the perception of the students towards entrepreneurial intentions was studied on the basis of responses collected through a five point Likert scale questionnaire.
Findings: The pilot study had explored ten factors affecting the students' entrepreneurial intentions.The results of this study showed that there is no significant difference in the perception of students on the basis of gender towards entrepreneurship. Practical Implications: There is a significant scope for promoting entrepreneurship in the cities of central India. The respondents showed a high inclination to become entrepreneurs. Higher education authorities and policy makers can create more awareness of entrepreneurship as a possible career choice.
Keywords
Economic Growth, Aspiring, Entrepreneurial Intentions, Students, Central India.- Advertising Effectiveness on Consumer Purchase Decision at Different Income and Education Levels
Abstract Views :360 |
PDF Views:152
Authors
Affiliations
1 Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
2 Master of Mass Communication, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
1 Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
2 Master of Mass Communication, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 16, No 2 (2018), Pagination: 36-44Abstract
Advertising is a form of business communication about product related information. Basic intention of advertising is to induce prospective buyers to purchase the product. The present study attempts to analyse how Television and Print media advertisements create differential influence on the purchase intention of a sample of 400 respondents having demographic characteristics classified into Education and Income levels in Indore, the commercial capital city of Madhya Pradesh. Responses were collected through a self designed questionnaire on five point likert scale for assessing the impact of Television and print media advertisements on the respondents with different demographic profiles. Analysis of data was done with the help of Anova for four groups and Post hoc Analysis of Tukey HSD to calculate differential influence of two types of advertisements on two demographic groups. The findings of the study state that Television and Print media advertisements have significant impact on buying decisions of all groups while mean difference of the impacts between classified groups in this study are also noticed. Results are useful for the marketer in choosing mode of advertisement for the targeted group.Keywords
Advertising, Communication, Intention, Education, Impact, Income, Attitude.Full Text
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